Startups have a lot of things to worry about and let’s be honest, SEO isn’t always going to be one of them. But, having an SEO game-plan that fits into your growth strategy is crucial to many start-ups long-term success online. Whether you are working with an SEO consultant, or want to try to take a crack at SEO internally, here are some areas you’ll want to know in order to improve your site’s organic search performance.
How to do Keyword Research (the Start-Up edition)
Keyword research is the fundamental part of how customers can find you through organic search. What are the searches that a user is going to type in to find your product or service online? It should be a combination of transactional and informational keywords. For revolutionary, new-to-market business ideas, keep in mind there will be no searches for what you call your product, but instead, users will type informational searches about the problem that your business solves.
When to Use 301 Redirects
Using 301 redirects are a good solution for a few instances. It’s encouraged to use 301 redirects in most cases of duplicate content. They are also necessary to use for 404 errors on the website. 404 errors are dangerous because they offer a poor experience for users, but they also have negative SEO implications that 301 redirects can solve. By implementing a 301 redirect to the next most relevant page to what the 404-page content contained, you solve both problems.
Blogging & Content
Content should be an essential part of your SEO game plan. In addition to educating your audience, blogging has two main benefits. The first is to target informational searches. The second being improving your website’s domain authority. To improve your domain authority through content, you will need to promote content beyond your brand following and reach out to other publications to get them to link to your content.
Have a PR Strategy that Supports SEO
Being able to leverage PR with an SEO strategy will help you grow your site’s domain authority. Make sure your PR and SEO on the page! When PR contacts get links, it’s important to check to see what the domain authority of the linking website is, and also what page on your site the backlink points to you (quick tip, instead of the homepage, get the backlink that leads to a product or service page!).
Does your startup practice all (or some) of these SEO strategies? I’d love to hear about it! Email me at fishmandigitalconsulting [at] gmail.com.