40 Reasons Why Your Business Should Blog

40 Reasons Why Your Business Should Blog

General, Small Business
Many people I talk to know that blogging is important for their business, but they don't know why it's important - and that the reasons to blog really depend on your business. Chances are, almost every website could benefit from having a blog in some way; it’s just a matter of determining your marketing goals and creating a strategy that supports them. There are so many ways to leverage your business' blog for a better online presence that goes beyond SEO. If you need some ideas on creating or revamping your blogging stratgey, here are 40 reasons to consistently blog for your business. Rank on informational keywordsAcquire backlinks to improve domain authorityGain referral traffic from other sites Increase social media engagement Educate your customers Demonstrate your expertise Seen as a…
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How Online Communities Fit Into Your Digital Marketing Strategy

How Online Communities Fit Into Your Digital Marketing Strategy

Small Business
Creating a marketing plan can be an exhaustive process. There are so many channels and platforms to advertise on to reach your target audience. You're often tasked with deciding where to spend your time, energy, money. Perhaps what is most overlooked is reaching your target audience through online communities. Online communities are becoming more prominent in a user's purchasing behavior. Users will often leverage online communities to seek the opinions and experiences of other community members before committing to spending their money on a product or service. Online communities are a prime example of word-of-mouth marketing and present a huge opportunity for many small businesses. Here are some thoughts on how businesses can use online communities. Why Online Communities Work: Why are online communities so useful in a marketing strategy?…
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5 Low-Effort, High-Impact SEO Tasks for Local Businesses

5 Low-Effort, High-Impact SEO Tasks for Local Businesses

Small Business
Many local businesses don’t have the time or the money to keep up with the ever-changing landscape of search engine optimization for their website. Part of that struggle is they don’t necessarily know where to start. With so many SEO tasks you could do, what will give them the biggest bang for their buck? It can be truly overwhelming to even think about. It’s true that SEO takes time to see results. However, there are some tasks that you should be doing now to leverage long-term SEO success for a small business. The actions listed below are quick-win, high-impact SEO tactics that small businesses should be doing to see SEO success. If nothing else, make sure that these tasks are completed to the best of your ability.   Optimize Your…
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