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SEO & Digital Marketing Blog

Start-Ups & SEO: Basic SEO Startups Should Know

Start-Ups & SEO: Basic SEO Startups Should Know

Startups
Startups have a lot of things to worry about and let’s be honest, SEO isn’t always going to be one of them. But, having an SEO game-plan that fits into your growth strategy is crucial to many start-ups long-term success online. Whether you are working with an SEO consultant, or want to try to take a crack at SEO internally, here are some areas you’ll want to know in order to improve your site’s organic search performance.   How to do Keyword Research (the Start-Up edition) Keyword research is the fundamental part of how customers can find you through organic search. What are the searches that a user is going to type in to find your product or service online? It should be a combination of transactional and informational keywords.…
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Quick-Win Link Building Strategies

Quick-Win Link Building Strategies

Link Building
Now more than ever, backlinks play a major role in how Google evaluates and ranks your website, and in all probability, will continue to play a big role moving forward. Admittedly, Link building is one of the most difficult parts of SEO and often takes a lot of time. Here are some quick-win link building strategies to follow that will not eat up much of your time. But First, (A Refresher) What Are “Backlinks”, And Why Do I Care? Backlinks are external links from other websites that point to your website. From a search engine's perspective, these links are seen as “votes of confidence” that your website is a trusted, authoritative site. Not all backlinks are created the same. Backlinks from credible, more established websites are more important to your…
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How Online Communities Fit Into Your Digital Marketing Strategy

How Online Communities Fit Into Your Digital Marketing Strategy

Small Business
Creating a marketing plan can be an exhaustive process. There are so many channels and platforms to advertise on to reach your target audience. You're often tasked with deciding where to spend your time, energy, money. Perhaps what is most overlooked is reaching your target audience through online communities. Online communities are becoming more prominent in a user's purchasing behavior. Users will often leverage online communities to seek the opinions and experiences of other community members before committing to spending their money on a product or service. Online communities are a prime example of word-of-mouth marketing and present a huge opportunity for many small businesses. Here are some thoughts on how businesses can use online communities. Why Online Communities Work: Why are online communities so useful in a marketing strategy?…
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4 Ideas on How To Grow Your Small E-commerce Business

4 Ideas on How To Grow Your Small E-commerce Business

E-commerce
Small e-commerce websites face a tough task of getting their products out to there. Let’s face it, they’re up against it; new brands will lack credibility online, there isn’t much of a budget for advertising, and you’re most likely going up against already established e-commerce goliaths in the industry. It’s an uphill battle to get customers, but hey, you have to start somewhere right? Here are some actionable tips for small e-commerce websites to take to effectively and efficiently spend your money.   Reach Out to Influencers One way to gain instant credibility and get your products in front of the right audience is to partner with influencers. Influencers who cultivate a following both and number of followers and loyalty can effectively widen the reach of your products. Reaching out…
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5 Low-Effort, High-Impact SEO Tasks for Local Businesses

5 Low-Effort, High-Impact SEO Tasks for Local Businesses

Small Business
Many local businesses don’t have the time or the money to keep up with the ever-changing landscape of search engine optimization for their website. Part of that struggle is they don’t necessarily know where to start. With so many SEO tasks you could do, what will give them the biggest bang for their buck? It can be truly overwhelming to even think about. It’s true that SEO takes time to see results. However, there are some tasks that you should be doing now to leverage long-term SEO success for a small business. The actions listed below are quick-win, high-impact SEO tactics that small businesses should be doing to see SEO success. If nothing else, make sure that these tasks are completed to the best of your ability.   Optimize Your…
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