Proven Strategies that Work
Client A is a luxury accessories company, breaking into the United States as a new market. With a new domain, their website had no authority. What’s more, they were going up against huge industry players.
Our strategy was to quickly optimize their website using attainable keywords with low search volume, but highly relevant to their business. Then, launch “style guides” that featured influencers in the industry.
Client B is a pet start-up, growing at an exponential rate, yet they were not hitting their ultimate SEO performance.
After implementing a few keyword targeted recommendations, and simplification of the site’s architecture, their keyword rankings began to grow at a much higher rate.
Client C is a company that manufactures products in the electrical industry. They take orders online and make customized parts.
During my SEO audit, I discovered that this particular client was plagued with duplicate content on their “product category” and “products” pages, which were both targeting the same keyword. With the simple fix of adding canonical tags, the website is now ranking much better in keywords that matter to their business.
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