SEO Case Studies
Proven SEO Strategies That Work
Every client presents different SEO opportunities. SEO strategies aren’t a one-size-fits-all, and in order to see SEO success, you’ll need to build a strategy that works for each client. While not every client is a home run, here are a few client success stories I’ve been a part of and the strategies I took to get them to the point they’re at today.
Case Study #1: Online Comic Store
Summary: This particular client approached me about SEO services with a heavy amount of link building to improve the domain authority of his website and improve the visibility of both buying and selling comic books online.
Strategy: To improve the domain authority, we started reaching out to related businesses to collaborate on content pieces. One example was working with professional organizers on tips for proper storage of comics.
Starting in May 2019, we steadily saw an increase in estimated organic search traffic and keywords site-wide, with a huge jump in September 2019. After another two-month project, we saw estimated SEO traffic again jump in December 2020.
By the Numbers (1.5 years):
- +15,000% increase in first page keywords (SEMrush)
- +14,000% increase in estimated SEO traffic (SEMrush)
Case Study #2: Seasonal Employment Service
Summary: This company had been creating content online, but they had not seen very little traffic from these blog posts. The business was recently new, and the domain authority was still very low.
Strategy: The goal to improve content visibility shaped the link building plan to drive backlinks to those content pieces. We reached out to tourism experts, travel bloggers and other influencers and businesses to contribute to our existing articles, in an effort to link to the content piece.
The 3-month contract started in April, and even 3 months after the contract ended, we continue to see see great results! Here are some comparisons between the start of the contract to September 2019:
By the Numbers:
- +1275% increase in total keywords
- +145% increase in organic search traffic
- Increased keywords ranking on the first two pages in Google from 2 to 56
Case Study #3: Kitchenware Products (E-commerce)
Summary: With the company launching a paid search campaign, the company also wanted to take advantage of organic search.
Strategy: There was a lot of “low hanging fruit”, including on-page optimization of product pages and browse pages, as well as navigation updates to better suit SEO. We also created a blogging campaign to work with bloggers and influencers in the industry.
This was a 4-month contract in November 2018, but it wasn’t until after the contract ended in a Google Core Algorithm update in the beginning of June that we started to see some serious growth in total keywords, estimated search traffic and conversions from SEO.
By the Numbers:
- +394% increase in total keywords (SEMrush)
- +887 increase in keywords ranking on the first page (SEMrush)
- +622% increase in organic search traffic (Google Analytics)
Case Study #4: CBD Hemp Online Store
Summary: A recently new company, this CBD Hemp e-c0mmerce website was struggling with SEO.
Strategy: In the competitive industry of CBD, we created a link building strategy that boosted keywords site-side. We also created buying guides that helped target long-tail keywords and increase overall organic search presence, while boosting online sales.
The 6 month contract started in April 2020, and lasted until September.
By the Numbers:
- +1,319.88% organic search traffic
- +1000% increase in estimated organic search traffic
- Increased keywords ranking on the first two pages in Google from 4 to 81
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