Case Studies

What’s a success story without a strategy behind it? Read case studies from clients to get insights into strategies, stories and KPIs.

Affirmed Networks

Over the course of 2 years, I partnered with Affirmed’s marketing team to strengthen their SEO strategy and execution. Through thorough research, thoughtful recommendations, and proactive collaboration, I significantly improved website rankings and helped position Affirmed as a recognized thought leader in the NFV space. One major goal we had was to drive substantial growth in blog traffic by identifying SEO keyword opportunities to improve visibility for key offerings.

Valtix

The company had an active blog and broader marketing strategy in place, but SEO had not been fully integrated into their content efforts. I aligned their existing content strategy with SEO by identifying high-impact articles with strong ranking potential, consolidating or removing outdated and underperforming content to reduce site clutter, and improving overall topical focus.

Building on this foundation, I developed a comprehensive keyword and content strategy, including homepage optimization and the creation of targeted security-focused pages for AWS, Azure, Google Cloud, and Oracle—positioning the site to capture high-intent search demand and support long-term organic growth.

DeployHub

DeployHub is a post-deployment vulnerability detection platform with real-time visibility into what’s running in production, so you can spot risks before hackers attack.

When I first started working with DeployHub back in 2020, we built a strategy specifically to target a keyword for the homepage and other key concepts. As its organic search presence increased, DeployHub saw significant growth as a startup in the software security space.

As with many startups, strategies often switch as they grow and adapt to the market.

A major change in DeployHub’s business strategy required creating a new, updated targeted keyword strategy and a complete overhaul of our SEO strategy – while simultaneously leading the website redesign, updating the website’s look and feel to a modern design that better reflected their brand.

We set out to rebuild our keyword list to reflect how DeployHub wanted to be seen to attract investors. We worked together to strategically identify the right keywords that accurately reflected DeployHub’s new positioning and mapped out the key terms to use on the homepage and key pages of the site.

Within 6 months, we accomplished our goal – a consistent #1 keyword ranking on the homepage and a set of keywords that have seen terrific growth, boosting online visibility in an increasingly competitive space.

Bolt Creative

Formed by two expert solo video production and photography teams with decades of experience, the Bolt Creative website was still relatively new and lacked the authority to rank well in search.

What they did have were some signature clients from well-known local and national brands. We made this a priority throughout the site, emphasizing case studies and logos of brands we have worked with. We also expanded the number of pages to target more types/applications of videos and content (e.g., social media, digital ads, websites, sizzle reels, etc.) and the popular industries they worked in.

Within 3 months of running ads and following an optimization strategy, Bolt was generating consistent, high-quality leads. The site quickly ranked well for our target search term on the homepage, as well as several other secondary service and industry pages.

Pete’s Appliance

Pete’s Appliance is a well-known home appliance repair company in Greater Boston, and ranked well for its main terms targeting “Boston home appliance repair”; however, the company missed the mark in surrounding towns like Dedham, Quincy, Brookline, Newton, and Needham. As part of an expanded SEO strategy, I built new landing pages on the site and linked them from the homepage. In addition, to reflect these areas, they were listed on the homepage and added to the Google Business Profile description and targeted areas.

The result was an increase in traffic from these areas, with a long-term goal of becoming more established through reviews from local customers.

Quality Comix

Within six months of partnering with Quality Comix, we capitalized on the brand’s strong recognition within the comic book industry to accelerate organic growth.

The strategy created focused on curating 10x content assets designed to leverage existing brand authority, supported by targeted link-building efforts. This included in-depth contributor research and strategic outreach to relevant publishers and industry voices, strengthening domain authority, improving search visibility, and expanding the brand’s reach across high-value search queries.

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