SEO & Digital Marketing Blog

What is E-A-T? It is an acronym that stands Expertise, Authority, and Trust, and it’s a concept that is becoming increasingly important in Google’s algorithm. By incorporating E-A-T into its algorithm, Google rewards trustworthy websites and downgrades businesses that appear to be untrustworthy or even spammy. After all, nobody wants to purchase products or services from businesses that have questionable websites, right? How Can I Address E-A-T? Whether you think your site is affected, or you just want to improve the quality of your content, there's a lot you can do to address E-A-T issues. Here are some actions to take to improve your website's expertise, authority and trust: Expertise Write Quality Content on your blog There’s no better way to show Google that you’re an expert in your field…

Regardless of how much you buy into setting personal New Year’s resolutions, the start of the new year is a great time to look into investing SEO for your business’s website. Here are 5 SEO New Year’s resolutions you should set out to do during the year: Target your website with highly relevant keywords Most pages on websites have something in their title tags, meta descriptions, and pages - but are they optimized for the right keywords that will bring users to your site? It’s important to use keywords that are highly relevant to your website, products or services. These types of keywords will rank higher in search results because you get more targeted, and in turn, you have a lot fewer competitors to go against on Google search results.…