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SEO & Digital Marketing Blog

What Is E-A-T & Why Does it Matter for SEO?

What Is E-A-T & Why Does it Matter for SEO?

General
What is E-A-T? It is an acronym that stands Expertise, Authority, and Trust, and it’s a concept that is becoming increasingly important in Google’s algorithm. By incorporating E-A-T into its algorithm, Google rewards trustworthy websites and downgrades businesses that appear to be untrustworthy or even spammy. After all, nobody wants to purchase products or services from businesses that have questionable websites, right? How Can I Address E-A-T? Whether you think your site is affected, or you just want to improve the quality of your content, there's a lot you can do to address E-A-T issues. Here are some actions to take to improve your website's expertise, authority and trust: Expertise Write Quality Content on your blog There’s no better way to show Google that you’re an expert in your field…
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40 Reasons Why Your Business Should Blog

40 Reasons Why Your Business Should Blog

General, Small Business
Many people I talk to know that blogging is important for their business, but they don't know why it's important - and that the reasons to blog really depend on your business. Chances are, almost every website could benefit from having a blog in some way; it’s just a matter of determining your marketing goals and creating a strategy that supports them. There are so many ways to leverage your business' blog for a better online presence that goes beyond SEO. If you need some ideas on creating or revamping your blogging stratgey, here are 40 reasons to consistently blog for your business. Rank on informational keywordsAcquire backlinks to improve domain authorityGain referral traffic from other sites Increase social media engagement Educate your customers Demonstrate your expertise Seen as a…
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5 SEO New Year’s Resolutions for Your Business

5 SEO New Year’s Resolutions for Your Business

General
Regardless of how much you buy into setting personal New Year’s resolutions, the start of the new year is a great time to look into investing SEO for your business’s website. Here are 5 SEO New Year’s resolutions you should set out to do during the year: Target your website with highly relevant keywords Most pages on websites have something in their title tags, meta descriptions, and pages - but are they optimized for the right keywords that will bring users to your site? It’s important to use keywords that are highly relevant to your website, products or services. These types of keywords will rank higher in search results because you get more targeted, and in turn, you have a lot fewer competitors to go against on Google search results.…
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E-Commerce Site Structure Tips for Best SEO

E-Commerce Site Structure Tips for Best SEO

E-commerce
Site structure is probably one of the most overlooked aspects of SEO. Whether you're redesigning a new website, or your looking for an SEO boost, creating a site structure can be a tricky task for e-commerce websites no matter how big the website is. In this article, I share my thoughts on how to best optimize your website structure to rank well in Google search engine results. The Basics of E-Commerce Site Structure Before we go any further, here is a list of common pages that typically exist on an ecommerce website: Category Pages - high-level department pages that are common on very big sitesSubcategory Pages - pages underneath the category pages that help navigate users to browse pagesBrowse Pages - these are pages that focus on one/product or serviceProduct (PDP) pages…
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How Awesome Branding Enhances SEO

How Awesome Branding Enhances SEO

Digital Marketing
We know SEO brings many benefits. Part of the reason SEO is so beneficial to your website is that it is related to so many other facets of digital marketing, including branding. But did you know that great branding helps your SEO? Just like on-page SEO, off-page SEO, and technical SEO, branding also figures into Google’s criteria in ranking well on search engine results. Focusing your branding on aspects like your brand following, brand recognition, and brand identity can directly figure into SEO success. How can you leverage branding for SEO success? We can explore that - but first, let’s review what makes great branding. What Makes Great Branding: For any good marketing strategy, the base of it is branding. The power of presenting a strong brand through an integrated…
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