5 SEO New Year’s Resolutions for Your Business

5 SEO New Year’s Resolutions for Your Business

General
Regardless of how much you buy into setting personal New Year’s resolutions, the start of the new year is a great time to look into investing SEO for your business’s website. Here are 5 SEO New Year’s resolutions you should set out to do during the year: Target your website with highly relevant keywords Most pages on websites have something in their title tags, meta descriptions, and pages - but are they optimized for the right keywords that will bring users to your site? It’s important to use keywords that are highly relevant to your website, products or services. These types of keywords will rank higher in search results because you get more targeted, and in turn, you have a lot fewer competitors to go against on Google search results.…
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E-Commerce Site Structure Tips for Best SEO

E-Commerce Site Structure Tips for Best SEO

E-commerce
Site structure is probably one of the most overlooked aspects of SEO. Whether you're redesigning a new website, or your looking for an SEO boost, creating a site structure can be a tricky task for e-commerce websites no matter how big the website is. In this article, I share my thoughts on how to best optimize your website structure to rank well in Google search engine results. The Basics of E-Commerce Site Structure Before we go any further, here is a list of common pages that typically exist on an ecommerce website: Category Pages - high-level department pages that are common on very big sitesSubcategory Pages - pages underneath the category pages that help navigate users to browse pagesBrowse Pages - these are pages that focus on one/product or serviceProduct (PDP) pages…
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How Awesome Branding Enhances SEO

How Awesome Branding Enhances SEO

Digital Marketing
We know SEO brings many benefits. Part of the reason SEO is so beneficial to your website is that it is related to so many other facets of digital marketing, including branding. But did you know that great branding helps your SEO? Just like on-page SEO, off-page SEO, and technical SEO, branding also figures into Google’s criteria in ranking well on search engine results. Focusing your branding on aspects like your brand following, brand recognition, and brand identity can directly figure into SEO success. How can you leverage branding for SEO success? We can explore that - but first, let’s review what makes great branding. What Makes Great Branding: For any good marketing strategy, the base of it is branding. The power of presenting a strong brand through an integrated…
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5 Google Chrome Plug-Ins Making SEO Faster, Better, Stronger

5 Google Chrome Plug-Ins Making SEO Faster, Better, Stronger

General
In a world powered by software, apps, and programs, SEO is an industry that is no different. SEO Chrome plug-ins can help improve your  SEO for both pros and beginners alike. Not only are Chrome plug-ins time-savers, but they are super helpful in presenting the data needed to move forward with SEO projects and campaigns. Here are my 5 SEO Google chrome plug-ins you should have installed, and how you can use them to improve your results.   Moz Bar Type of SEO: Off-Page SEO Key Attribute: Identifying Link Building Prospects MozBar is a free Chrome plugin that provides on-page access to Moz’s link metrics and site analysis tools. It measures the domain authority of websites on a search engine result or when on a website. In terms of seeing…
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Start-Ups & SEO: Basic SEO Startups Should Know

Start-Ups & SEO: Basic SEO Startups Should Know

Startups
Startups have a lot of things to worry about and let’s be honest, SEO isn’t always going to be one of them. But, having an SEO game-plan that fits into your growth strategy is crucial to many start-ups long-term success online. Whether you are working with an SEO consultant, or want to try to take a crack at SEO internally, here are some areas you’ll want to know in order to improve your site’s organic search performance.   How to do Keyword Research (the Start-Up edition) Keyword research is the fundamental part of how customers can find you through organic search. What are the searches that a user is going to type in to find your product or service online? It should be a combination of transactional and informational keywords.…
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