Many people I talk to know that blogging is important for their business, but they don’t know why it’s important – and that the reasons to blog really depend on your business. Chances are, almost every website could benefit from having a blog in some way; it’s just a matter of determining your marketing goals and creating a strategy that supports them.
There are so many ways to leverage your business’ blog for a better online presence that goes beyond SEO. If you need some ideas on creating or revamping your blogging
- Rank on informational keywords
- Acquire backlinks to improve domain authority
- Gain referral traffic from other sites
- Increase social media engagement
- Educate your customers
- Demonstrate your expertise
- Seen as a thought leader
- Update company stakeholders
- Present new ways to use a product
- Showcase employees
- Keep your business top of mind
- Help online conversions
- Improve your chances of repeat purchases
- Reach new audiences
- Re-engage current clients
- Boost the morale of your company
- Improves brand image and how people feel
- Inspire readers
- Answer common questions users have
- Build an online community
- Increases brand following
- Target buyer personas
- Interact with your users
- Share opinions on industry news
- Write about trending topics in your industry
- Grow your email subscriber list
- Better define your user personas
- Social listening and brand feedback
- Partner with other businesses in related industries
- Amplify brand awareness
- More likely to work with other businesses
- Display great branding
- Better user engagement
- Improve brand loyalty
- Lower advertising budget
- Automate your sales process
- Turn brand followers turn into promoters
- Showcase happy customers
- Partner with influencers
- Stay relevant to your consumers
Again, not all of these will apply to every business, but if you can identify at least 10 reasons to start a blog that great blogging strategy to follow. Soon enough, you’ll see improved metrics for your website and your business.
