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40 Reasons Why Your Business Should Blog

Many people I talk to know that blogging is important for their business, but they don’t know why it’s important – and that the reasons to blog really depend on your business. Chances are, almost every website could benefit from having a blog in some way; it’s just a matter of determining your marketing goals and creating a strategy that supports them.

There are so many ways to leverage your business’ blog for a better online presence that goes beyond SEO. If you need some ideas on creating or revamping your blogging stratgey, here are 40 reasons to consistently blog for your business.

  • Rank on informational keywords
  • Acquire backlinks to improve domain authority
  • Gain referral traffic from other sites
  • Increase social media engagement
  • Educate your customers
  • Demonstrate your expertise
  • Seen as a thought leader
  • Update company stakeholders
  • Present new ways to use a product
  • Showcase employees
  • Keep your business top of mind
  • Help online conversions
  • Improve your chances of repeat purchases
  • Reach new audiences
  • Re-engage current clients
  • Boost the morale of your company
  • Improves brand image and how people feel
  • Inspire readers
  • Answer common questions users have
  • Build an online community
  • Increases brand following
  • Target buyer personas
  • Interact with your users
  • Share opinions on industry news
  • Write about trending topics in your industry
  • Grow your email subscriber list
  • Better define your user personas
  • Social listening and brand feedback
  • Partner with other businesses in related industries
  • Amplify brand awareness
  • More likely to work with other businesses
  • Display great branding
  • Better user engagement
  • Improve brand loyalty
  • Lower advertising budget
  • Automate your sales process
  • Turn brand followers turn into promoters
  • Showcase happy customers
  • Partner with influencers
  • Stay relevant to your consumers

Again, not all of these will apply to every business, but if you can identify at least 10 reasons to start a blog that great blogging strategy to follow. Soon enough, you’ll see improved metrics for your website and your business.

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