40 Reasons Why Your Business Should Blog
Many people I talk to know that blogging is important for their business, but they don't know why it's important - and that the reasons to blog really depend on your business. Chances are, almost every website could benefit from having a blog in some way; it’s just a matter of determining your marketing goals and creating a strategy that supports them. There are so many ways to leverage your business' blog for a better online presence that goes beyond SEO. If you need some ideas on creating or revamping your blogging stratgey, here are 40 reasons to consistently blog for your business. Rank on informational keywordsAcquire backlinks to improve domain authorityGain referral traffic from other sites Increase social media engagement Educate your customers Demonstrate your expertise Seen as a…