E-Commerce Site Structure Tips for Best SEO

E-Commerce Site Structure Tips for Best SEO

E-commerce
Site structure is probably one of the most overlooked aspects of SEO. Whether you're redesigning a new website, or your looking for an SEO boost, creating a site structure can be a tricky task for e-commerce websites no matter how big the website is. In this article, I share my thoughts on how to best optimize your website structure to rank well in Google search engine results. The Basics of E-Commerce Site Structure Before we go any further, here is a list of common pages that typically exist on an ecommerce website: Category Pages - high-level department pages that are common on very big sitesSubcategory Pages - pages underneath the category pages that help navigate users to browse pagesBrowse Pages - these are pages that focus on one/product or serviceProduct (PDP) pages…
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4 Ideas on How To Grow Your Small E-commerce Business

4 Ideas on How To Grow Your Small E-commerce Business

E-commerce
Small e-commerce websites face a tough task of getting their products out to there. Let’s face it, they’re up against it; new brands will lack credibility online, there isn’t much of a budget for advertising, and you’re most likely going up against already established e-commerce goliaths in the industry. It’s an uphill battle to get customers, but hey, you have to start somewhere right? Here are some actionable tips for small e-commerce websites to take to effectively and efficiently spend your money.   Reach Out to Influencers One way to gain instant credibility and get your products in front of the right audience is to partner with influencers. Influencers who cultivate a following both and number of followers and loyalty can effectively widen the reach of your products. Reaching out…
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