Link building is tough. Not all strategies will work for every business. Oftentimes, finding the right strategy can take longer than the outreach process. If you find yourself with little link building opportunities to move forward with, I’ve compiled a few outside-of-the-box link building ideas for you to consider:
Link Building Strategies You May Not Have Thought About
Here are some link building strategies to consider moving forward:
Rent Out Your Office to Organizations & Fundraisers
A great way to utilize office space during off-hours like weekday nights and weekends is to rent your office to groups and organizations for one-time meetings or recurring meetings. Renting out your office for organization meetings, or fundraiser events.
How to get backlinks: To get a backlink from an organization hosting meetups at your office, you’ll want to ask them to add a link to their website. Beyond that, it may be worth helping the organization promote events on local event websites that will give details as to when and where the event will take place, and include a link to your contact page as the location.
Best used for: local brick-and-mortar businesses
Teach an (In-Person) Course
Use your expertise to teach those in your area. Whether you go through a formal teaching organization or host classes yourself, this can create opportunities for backlinks if you promote it correctly.
How to get backlinks: Promote your course online! Start by creating a page or post on your website about the course. Then, share it on social media, and find websites that will help promote your course. Consider hosting a course at a local college, but be sure to check that there is a way for the college website to promote and link to your website.
Best used for: white-collar local businesses
Host Competitions
A free giveaway will always capture people’s attention online, but a creative competition or contest will create a lot of buzz.
How to get backlinks: First, before anything, create a page on your website for submissions. Then, do outreach. A creative competition provides bloggers, publications, and businesses online with some entertainment and potential for great content. Reach out to these websites that you think would be interested in sharing the competition with their following via email or social media, and there will be a chance they will write an article about the competition, linking to your competition.
Best used for: online-based businesses
Hang Art on your Office Walls
If you have a business where customers or clients regularly come to your office, an easy way to get links is by featuring local artists’ work! Displaying art pieces on your wall will help artists get their work in front of others.
How to get backlinks: Find local community artists with a website that has decent domain authority and a place for them to link to your site (like a blog, press page, etc.). Then reach out to them to see if they would be interested. In exchange for featuring their art, they will very willingly get you a backlink to your website that tells their users their art is for sale at your office.
Best used for: local brick-and-mortar businesses
Use Wikipedia
There are many benefits of using Wikipedia for SEO. Though it is a nofollow backlink (Google essentially discredits you from any direct SEO benefit), Wikipedia can be a powerful way to get backlinks. Find related Wikipedia topics and see if you can add a reference. Remember, Wikipedia is based on factual information, so for an edit to stay, the content you’re linking to must be an authoritative article.
Create an Online Quiz
Quizzes are especially useful if you are a B2C business—consumers love them. With quizzes, you’ll likely get bloggers and publications to share your quiz. A quiz with an embed code can also increase the likelihood of people sharing the quiz on their website.
How to get backlinks: Similar to online competitions, quizzes provide bloggers and publications with some content to promote to their following. First, before anything, create a page on your website for submissions. Reach out to these websites that you think would be interested in sharing the competition with their following via email or social media, and there will be a chance they will write an article about the competition, linking to your competition.
Best used for: online-based businesses
Ready to get started with your link building strategy? I’d be happy to help you get started. Contact me here.
