What Is E-A-T & Why Does it Matter for SEO?

What is E-A-T? It is an acronym that stands Expertise, Authority, and Trust, and it’s a concept that is becoming increasingly important in Google’s algorithm. By incorporating E-A-T into its algorithm, Google rewards trustworthy websites and downgrades businesses that appear to be untrustworthy or even spammy. After all, nobody wants to purchase products or services […]