The Anatomy of a Killer Local Landing Page

Whether you’re the owner of a specific franchise location, or a corporate marketer overseeing the online performance of your franchises, you know that SEO is vital to success. One of the most easily-overlooked things is not “localizing” franchise landing pages. Local buyers tend to gravitate towards small businesses engrained in the local community, as opposed […]

40 Reasons Why Your Business Should Blog

Many people I talk to know that blogging is important for their business, but they don’t know why it’s important – and that the reasons to blog really depend on your business. Chances are, almost every website could benefit from having a blog in some way; it’s just a matter of determining your marketing goals […]

5 Low-Effort, High-Impact SEO Tasks for Local Businesses

Many local businesses don’t have the time or the money to keep up with the ever-changing landscape of search engine optimization for their website. Part of that struggle is they don’t necessarily know where to start. With so many SEO tasks you could do, what will give them the biggest bang for their buck? It […]